Charm, history and research: Fru.it embodies the incomparable value of Made in Italy, through design and creation of a wide choice of shoes for daily use. An ever more experimental aesthetic direction, prefers innovative constructions and plays on fine leathers to satisfy the demands of a dynamic and sensitive woman who has a metropolitan outlook.
Meticulously well-finished in their details, collections are renovated every season, through a formula that perfectly combines tradition and trends. Raw materials are an essential part of the quality of the product; they come from an in-house selection according to criteria that guarantee the total quality and highlight the avant-gard spirit of all Fru.it shoes.
The distinctly young and urban style is interpreted in a modern key and acquires a marked sensuality, to give life to shoes that keep intact the appeal of the hand-crafted masters.
The result is a dailywear line with a refined design that seduces ever more a very heterogeneous market in Italy and abroad. The innovative impulse today encourages the label of the Marche region to head towards a daring digital transformation, to give continuity to its philosophy.