Dear Customers, we would like to inform you that our e-shop is temporarily suspended due to an important warehouse system update. During this period, it will not be possible to make purchases. We are aware of the inconvenience this interruption may cause and we understand how important it is for you to rely on our services. Your trust and loyalty over time represent an invaluable asset to us, and it is precisely to continue offering you the best shopping experience that we are working on this improvement. Our team is working with the utmost care and dedication to complete the update. We will promptly notify you of the e-shop reopening via newsletter and on our social media channels. Thank you for your understanding and for being part of the FRU.IT family.
Cowgirls
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13 February 2019
The cowgirls of the season are ready to travel the world and leave traces of style with the iconic Western-inspired Texan boots. The Rodeo code includes an intriguing mix of Indian embroidery and checkered shirts, but above all of cowgirl boots, a symbol of country aesthetics. It was the early 2000s and the girls dreamed of wearing flared jeans and Texan boots, to imitate Madonna in the legendary video-clip “Do not Tell me”. Not just leather among the proposals of these legendary shoes but also in velvet, with studs, animalier and fringes. The revisits also include a mix and match of materials and accessories with a particularly glamorous and trendy appeal, because the cowgirl can be from Texas but also from Saint Tropez.